Can you image life without smartphones or tablets? We are always connected: with the latest news, our family and friends. We spend our days sharing, tweeting and liking. We are constantly shaping our online profile. Or our real-life image, showing off our expensive smartphones or trendy cases.

In the sixteenth century, you did so by having your books exquisitely bound or decorated by means of beautiful initials or coloured illustrations. People with money opted for the luxury model: the book as a status object. Scholars had their portraits painted holding their books, as a sign of their intellectual status.

And what about today? Nowadays, we seem to enjoy flaunting ourselves the most. It is not by coincidence that ‘selfie’ is a buzzword.