A powerful medium reaches huge numbers of people. It also gives a voice to new groups. This way, women and young people have become influential social media users.

In the sixteenth century, printers discovered that their market was a lot bigger than the small group of well-off people who bought manuscripts. The printing press allowed for affordable mass production, enabling more people to buy books and educate themselves.

Competition between publishers ensured a more diverse supply. The same is true for social media. Developers continue to come up with new platforms and apps, reaching the general public through trendsetters. As in the sixteenth century, state-of-the-art communication technology is no longer an elite privilege.